Birki’s is a shoe brand within the Birkenstock group. The brief was to create a campaign which expresses the fun and creative range of Birki’s shoes available. We came up with the tag line ‘Creative Freedom’ and the idea that those who wear Birki’s do anything they want. Three scenes were chosen and photographed which I helped produce on set. A series of posters were produced and distributed around the city, as well as a brochure for in stores.